A Customer Experience Management (CEM) system is designed to help you manage your organisation’s interactions with your current and future customers.
It should work with all your customer-facing touch points by organising, automating and synchronising them, so that you can service your customers and respond quickly to issues, as well as new business requests and opportunities.
Companies generally have a ton of data, but it isn’t organised around the customer and it doesn’t show where customer satisfaction may be suffering.
Another challenge lies in integrating and co-ordinating multiple touch points and systems into a single CEM solution that is easy and cost-effective to use, manage and maintain.
CEM integration crosses departments and skillsets, requiring new thinking within the organisation – and that’s where we can help.
Marketing loyalty rewards systems
Product cross-sell and up-sell automated fulfilment
Omnichannel integration on inbound marketing channels eg applications, USSD, retail keyword SMS, and outbound channels eg SMS, MMS, application push notifications, push USSD and emails
Trigger-based and event detection to support Contextual Marketing including location-based customer value management activities
Integration with unified or disparate campaign management platforms to provide a consistent digital experience
Recording of customer interactions for all marketing communications and support closed loop marketing
We also implement CVM Use Cases on a Big Data platform to drive digital transformation, customer stickiness, improvement of customer revenue, customer experience and cost reduction in process efficiencies
Our Customer Value Management Integration (CVMI) platform is an end-to-end
digital marketing orchestration and integration platform.